Best Creatives This Week - Vol 2

Best Creatives This Week

AI Companion App, Dating Show in NYC, Jewelry Store & more brands.

Hey Shorties,

Welcome to Week 2. No wasting time — we’re getting straight in to it:

• TikTok rewards accounts for posting consistently, and Faceless accounts make it easier to crank out multiple posts per day

• Its logistically easier to go LIVE on TikTok too. TikTok is pushing LIVE heavily, and a great way to monetize.

• TikTok boosts videos that tag TikTok Shop products in the video

• Reply-to-comment videos tell your audience that you actively engage with the community. Audiences recognize consistency, which boosts engagement, thus increasing viral potential.

Watch on TikTok

• Offering incentives (cash prizes) for winning (or even participating) in street-style content increases your viral potential

• It raises the stakes for the guest, making it more suspenseful for viewers eager to see peoples reactions when they win or lose

• Overheard runs multiple TikTok accounts to maximize exposure across the US.

• The game show vibe (host’s personality + background music + editing style) retains viewers throughout the whole video

• I predict there will be a surge of vertical video “shows” produced by brands in 2024

Watch on TikTokWatch on TikTok

• Videos include showing guests arriving and dapping up the staff to showing them how the pieces are made, and how fascinated they are by the whole experience. Finally pulling out stacks of cash out to buy everything adds to the entertainment.

• Icebox is the most culturally relevant jeweler in the world because they know how to integrate influencers and celebs in an organic way

• They create content their audience (pickleball players) would naturally engage with on the FYP: tips & tricks

• It’s yielded them a large and highly targeted audience that is likely to convert in to customers because of the trust they’ve built teaching enthusiasts the in’s and out’s of the fastest growing sport in the US.

I tweeted this a few days back

this creator dives in to why its genius:

Real quick: For future editions I plan on interviewing the best of the best (creators, marketers, founders) at short form content.

What questions would you want me to ask them?

Quote of the Week:

If you enjoyed this, drop me a reply with what you liked, or just send me a crown emoji 👑 

I read every reply and it helps with my email score.

Cheers,

Samay

Certified Short King | 5’7’’ | 1B+ views