Best Creatives This Week - Vol 4

Best Creatives This Week

Rare Coins, Rare Cards, Rare Snacks & more brands.

Hey Shawty,

You’re in the right place if you:

1. are a visual learner

2. have no time to mindlessly scroll the FYP for inspo

3. want to develop great taste in organic content

If you check any of those boxes, then welcome to Week 4!

@bullionshark

These criminals are CLIPPING QUARTERS?? #coins #bullionshark #fyp

• Hijacking existing content helps captivate an audience

• It even helps tee you up for over the top reactions, fun commentary and interesting facts to retain the audience

• Account managed by Juiced Media

@daterightstuff

Somebody’s problem #fyp

• Spewing controversial or out of pocket shit will get you tons of comments. It’ll run up your engagement and BAM viral video.

• Brand Values Approach: Those that resonate with their message are likely to download their dating app because they know they’ll be able to find other like-minded people.

@puffcount

Showing people their Puff Count 😳 #nic #nonicotine #quitnic #publicinterviews #publicinterview

• Within 24 hours this single street interview got 7m+ views, 100K+ app downloads, and briefly hit #1 on the Lifestyle US iOS App Store Charts

• He breaks ice with a very personal question, has them try the product, and gets their surprised reactions as they stand there in awe, all in one video. This is a perfectly crafted street interview.

• Whats genius is that this can all be staged. You don’t even need a functioning product to gain traction. If you are trying to validate an idea, first go viral on TikTok to see if its even something people want. It’ll only give you more conviction.

@raremunchiez

Reply to @nbaforlife2424 Walmart passed the test ✅ which store is next? #EveryKiss #journaling #mustbenice #newyear #raremunchiez #comedy #fyp #fypシ

• Objection handling with a reply-to-comment video emphasizing your competitive advantage / uniqueness AND getting your competitor to admit that you’re superior all in one video is a recipe for great engagement

@sportscardinv

Would you rather have the football cards or cash? #AtlantaFalcons #FootballCards

• Giving strangers an option to go with a safe bet (cash) or a “risky” bet (sports card), he sometimes even gives away rare cards worth way more to make for an even more “high-stakes” video

• This concept reminds me of the classic meme video of the girl taking $100 USD over 1 BTC

What do all these accounts have in common?

They have 1 person as the face of their TikTok.

Think of it like the internet’s version of Jake from State Farm or Flo from Progressive.

The average consumer appetite doesn’t care to see tons of random influencers shilling your co.

Consumers know when they’re being sold to and will scroll right past your BS.

In order to crack organic, you have to build an authentic relationship with their target market.

Even if your Founder or CEO is currently the face of your brand, brands like Barstool, Betr, and 100 Thieves know they have to push their brand past the likes of Dave Portnoy, Jake Paul, and Nadeshot.

Founders build the foundation, and to build an indelible brand spanning decades, they have to build creator rosters who can transcend boundaries.

Barstool, Betr, and 100 Thieves are all doing that to stay relevant.

Today’s most culturally relevant brands are creator-driven.

Extra Sauce

Quote of the Week:

If you enjoyed this, drop me a reply with what you liked, or just send me a crown emoji 👑 

I read every reply and it helps with my email score.

Cheers,

Samay

Certified Short King | 5’7’’ | 1B+ views