Best Creatives This Week - Vol 5

Best Creatives This Week

AI Geniuses, Art Curators, Barbers & more creators.

Sup Shorties,

Changing it up this week to cover some creator accounts.

Creators are the best to take inspo from because

1. Their content is always better than brands

2. They understand their audience better than brands

3. Aren’t distracted by the fact that they have to sell people anything

Partly why they are able to build genuine and authentic relationships with their audience, and when they eventually do come around to building a business, their audience is eager to buy from or support them.

There’s a lot to learn from that.

So without further ado — lets hop in to Week 5:

@hunnagbeats

Take a seat rap on the beat - 61 - “Kenya Vaun” #washingtonsquarepark #producertok #askingstrangers #undergroundrap #freestyle #comment

• If I was the CMO of Spotify or SoundCloud, the highest leverage thing I could be doing right now is figuring out how to hire this kid to be my Head of Short Form Video.

@vicblends

Wait for the reaction in the end 🥹 PLANTED shirts are now available in my bio 🌱 #vicblends #barber #motivation #inspiration #mentalhealth ... See more

• Lowkey the only barber in the world to have a deep convo with you and bless you up at the same time

• The feminine version of this does not exist in short-form, which is a huge gap in the market (massive opportunity)

  • If I was running a brand in the beauty/self-care space, I’d figure out how to produce a show like this

  • Think: facials on the street or taking strangers shopping and styling them

@simonsquibb

Do you think he will do it?? 😱 AD If you successfully complete a Tide application and spend £100 within 3 months of opening an account the... See more

• If your brand is trying to inspire people to follow their dreams, i.e. you’re in fintech, career/edu-tech, gig economy, creative economy, etc, take notes.

@ethan.uncurated

Uncurated Thoughts 15: The Artist vs The Algorithm as said by @hasanminhaj on @colinandsamir #ethanuncurated #contentcreator #contentcreat... See more

• If you’re a brand trying to speak to creatives^

@justinfineberg

The two magic words to use with ChatGPT… #artificialintelligence #ai #chatgpt

• If you’re trying to build a more sophisticated tech/AI-oriented audience, show people how to leverage AI in life and business.

More on why we study creators:

If you want to drive results on TikTok, don’t try to reinvent the wheel.

At my agency, before we start creating content for any client, we do market research.

Market Research consists of pulling hundreds of the most viral videos within the clients niche, trying to understand why it went viral, and analyzing everything from hooks, captions, hashtags to the format and style of the video.

Our best market research comes from studying creators.

Yes, of course its helpful to be aware of what other brands are doing in your space.

But the reason creators (within your niche) are better to take inspo from is because most of the time creators aren’t trying to sell you shit.

Its the single reason why they are able to become an “overnight success.”

The biggest mistake brands make on TikTok is that they make overly salesy content, but nobody wants to feel like they’re being sold to.

You only have 2 seconds to captivate someone or else they will scroll right past it. The moment they sense its an ad, they’re gone.

What you need to understand is that the TikTok algorithm prioritizes watch time over anything else.

If your video has good retention, it will get dished to more people with a similar psychographic mindset.

If you have poor retention, it’s probably because you are trying to sell someone something in your video. Or its just a shit video.

And if thats the case, it will not get dished to more and more like-minded peoples FYPs.

You need to be way more subtle about it, or just don’t try to sell at all in the first place. Only try to add value: entertain, educate, etc.

The only way you are going to sell anything, ever, is if you build an audience.

The only way to do that is if you go viral consistently.

You only increase your likeliness of going viral by not being overly salesy.

What I would do if I was CMO:

Quote of the Week:

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Cheers,

Samay

Certified Short King | 5’7’’ | 1B+ views