Best Creatives This Week - Volume 1

Best Creatives This Week

Audio Erotica App, Los Angeles Tea Shop, Card Game for Couples & more brands.

Wassup Shorties,

This newsletter is for people who:

• are visual learners seeking actionable advice

• have no time to mindlessly scroll the FYP for inspo

• want to develop great taste in organic content

Let’s get right in to it with Volume 1:

@tryquinn

Replying to @Alisha😘 A sneak peek into Episode One of Compromised, voiced by the one and only Victoria Pedretti.

• Creating suggestive content on platforms that have strict guidelines in our crazy world of censorship can be daunting

• Over-the-top reaction-style content makes viewers go crazy in the comments

• CEO making reply-to-comment videos strengthens community

@toachieveyou

They were both tearing up at the end 🥹 #achieveyou

• Viewers live vicariously through creators who have the balls to pose profound questions to couples on college campuses

• Execution comes down to finding a host who is authentic and charismatic

@tea.at.shiloh

🥲

• Aesthetics do all the selling. If your retail space exudes magic, flaunt your venue’s beauty through short-form content.

• Ambiance draws me into restaurants, leading to spontaneous social media posts. Organic UGC (User-Generated-Content) from patrons is a byproduct of prioritizing good vibes and aesthetics.

@ourfuturehq

Barbershop Duo's $750M Idea: The Rise of Squire Software 🪒📈 #squire #barbershop #software #tech #storytelling

• High production value is in: quick cuts, fun animations, and captivating stories help build trust and credibility

• This account has blown up so fast that it got the attention of Austin Rief (CoFounder at Morning Brew), who later acquired the OurFuture account.

@beepr_app

LESSGOOO NEW KENNY. #beepr #kendricklamar #kungfookenny #fyp

• Lazy content creation prints views: You can put almost 0 effort in to making videos that go viral

• All he does is overlays his videos with a screenshot of relevant music news on top of his exaggerated facial reactions

What do all these accounts have in common?

The biggest mistake trad SMMs make is posting very different styles of content for the sake of having a diverse grid. Counterintuitively, the goal on TikTok is to be typecast: be known for one thing.

Look at every large creator that has blown up on the platform.

They all rinse and repeat the same format over and over again:

• Caleb with apartment tours

• Rayshid with corporate skits

• Erick with street rizzing

Why? Because it works. Their audience loves it.

Stick to one concept, only apply subtle tweaks to each post.

Audiences anticipate content every time they open the FYP. If they become familiar with you, they are more likely to engage.

The algorithms reward those who are consistent, all you need to do is will it (your unique perspective) in to existence.

P.S. Get one friend to sign up for this newsletter and you will receive exclusive access to a highly curated library of creators and brands that absolutely crush short form content.

Quote of the Week:

If you enjoyed this, drop me a reply with what you liked, or just send me a crown emoji 👑 

I read every reply and it helps with my email score.

Cheers,

The Short King